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The blackout is starting to have a financial impact on Reddit, but we must stay dark! (www.adweek.com)

submitted 1 year ago by [email protected] to c/[email protected]

232 comments fedilink hide all child comments

If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.

After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.

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[–] [email protected] 10 points 1 year ago (2 children)

I wish the acronym CPM was defined. Maybe I overlooked it.

[–] [email protected] 20 points 1 year ago (1 children)

Cost per thousand. They don’t define it, because it’s a common metric in advertising.

[–] [email protected] 8 points 1 year ago (1 children)

Yup

https://advertising.amazon.com/library/guides/cost-per-mille

[–] [email protected] 7 points 1 year ago (1 children)

The constellation of thousand, mille and million will probably confuse people until the end of time.

[–] [email protected] 3 points 1 year ago (1 children)

And Milliarden :)

[–] [email protected] 4 points 1 year ago

now don't confuse them with other languages :-D

[–] [email protected] 5 points 1 year ago (1 children)

CPM probably means Clicks Per Minute.

[–] [email protected] 3 points 1 year ago

It's the price for a thousand impressions of your ad. So, for every thousand times your ad gets displayed to a user, you pay the CPM amount. CPM is short for cost per mille.