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Everyone likes to pile on, but do the costs go down? Cloud isn’t run in a vacuum. You’ve got a data center full of employees keeping the place running. The data center has electricity and cooling costs. The company runs an HR department. The electric company raises prices. The hardware the “cloud” lives on wears out and needs to be replaced. All of these costs involve humans and humans demand annual raises to keep up with inflation. Also, investors that gave you the money to build the cloud and keep it running demand a return on their investment. They don’t just give out their money for free. So, I can’t help but feel this is not an accurate view of the world.