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YouTube has found a new way to load ads | AdGuard Blog
(adguard.com)
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this post was submitted on 23 Sep 2024
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I'm really curious if they can make video injection of ads cost effective.
It feels like mangeling video streams into one, potentially re-encoding the video as they go... sounds expensive
Video encoding works by combining key frames, the whole picture and delta frames, what and how it changed. As long as you swap the stream at a key frame there is no need for a reencoding.
Why would it involve re encoding?