this post was submitted on 11 Sep 2024
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Electric Vehicles
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I was watching a documentary on jet engine cars ... I was surprised it was Chrysler that had done the work. It would take someone older than me to know if Chrysler really used to be an innovator and turned into a mediocre brand or if it's been that way all along.
The predecessor company had several significant innovative periods. Heck, I'd say that when Lee Iacocca took over and developed the minivan platform with the Dodge Caravan it was innovative. Maybe minivans aren't sexy, but they were an untapped market and sold a lot of units for Chrysler and basically defined the vehicle category for many years.
I was a kid when Lee Iacocca took over, but all I remember is his name was EVERYWHERE. I didn't know who he was or what he did, but I knew his name. One of his big newsworthy things was taking the $1 salary, which to a young person sounded wild and revolutionary (I have no idea how new that idea was back then). And the minivan was definitely revolutionary. I can still remember my dad buying our first minivan (it was the Astro instead of the Caravan) and thinking it was the coolest thing ever. The Caravan was the trailblazer for the new style.
Minivans are sexy if you read the owners manual about the features, but reading isn't sexy.