It's still not earning you money to spend electricity because you still have to pay the transfer fee which is around 6 cents / kWh but it's pretty damn cheap nevertheless, mostly because of the excess in wind energy.
Last winter because of a mistake it dropped down to negative 50 cents / kWh for few hours, averaging negative 20 cents for the entire day. People were literally earning money by spending electricity. Some were running electric heaters outside in the middle of the winter.
Let me rephrase: “ the heat was only “on” … when electricity was cheap” which at the time was overnight. That was 1970’s tech so basically a mechanical timer, but the timer could be set to whenever, plus surely current technology could be used for a smarter solution
Edit: I currently opt into a program to shift load, in return for a bonus on my bill. My smart thermostat is able to pre-cool the house before the peak time, and only shaves off two degrees at peak, so it maintains adequate comfort while helping shift load (assuming enough consumers join)