this post was submitted on 06 Aug 2024
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491
Elon Musk's X sues advertisers over alleged 'massive advertiser boycott' after Twitter takeover (www.cnbc.com)
submitted 3 months ago by [email protected] to c/[email protected]
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[โ€“] [email protected] 84 points 3 months ago (1 children)

I assume these companies being sued follow standard procedure, which is that everything freezes the moment a lawsuit starts. It's pretty much a guarantee that these companies halt spending, let alone even communicate, with X

[โ€“] [email protected] 71 points 3 months ago

It's also common to re-evaluate business deals after major acquisitions. Musk buying Twitter dramatically changes the business perception, and that's what matters to advertisers. Twitter can't even begin to try and claim it doesn't, just look at Musk's tweets leading into it and directly after. The entire purpose of his purchase was to fundamentally change it, he said so himself.