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Twitter's new CEO told staffers they need to use 'hand-to-hand combat' to convince advertisers to come back, report says (www.businessinsider.com)

submitted 1 year ago by [email protected] to c/[email protected]

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Linda Yaccarino said staff must deploy "hand-to-hand combat' to win back advertisers, per the FT.
The Twitter CEO's remarks follow the NYT's report that Twitter ad sales have fallen 59% in a year.
Some brands have been ensuring their ads don't appear next to Elon Musk's tweets, per the NYT.

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[–] [email protected] 0 points 1 year ago* (last edited 1 year ago) (1 children)

"Hand-to-hand combat" apparently referred to persuading advertisers in person rather than from behind a desk, a person with knowledge of the matter told the newspaper.

How is a company encouraging face to face sales during dire times considered news. Why are we discussing clickbait?

[–] [email protected] 2 points 1 year ago

The part I thought was interesting was the stat on advertising being down 59% I hadnt seen that stat before. less so the hand to hand combat.