this post was submitted on 03 Jul 2024
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Science Memes

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Cursed wretched marketing (mander.xyz)
submitted 4 months ago by [email protected] to c/[email protected]
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[–] [email protected] 83 points 4 months ago (2 children)

Oh weird, I assume this is just because the white is relatively red compared to the cyan, right? As in if you took any image and coloured it in the same way then it would also look red.

[–] [email protected] 46 points 4 months ago

Yeah, there seems to be a lot more going on here than just marketing. If you mask the logo, the red still works. I believe it has to do with the combinations of white/black, white/cyan, black/cyan and the relative size of the blocks to produce a red hue through complimentary color persistence or whatever it's called.

[–] [email protected] 3 points 4 months ago (1 children)

Hand doesn't look red tho

[–] [email protected] 1 points 4 months ago (1 children)

Brain uses expectations to decide what to fill perception with. you don't expect hands to be the same red tone as cola cans.

[–] [email protected] 16 points 4 months ago (1 children)

I think it's also the amount of blue overlay. If you zoom way in, the cola can has much larger chunks of uninterrupted white, whereas the hand has a lot more blue interspersed.

[–] [email protected] 1 points 4 months ago

Fair point, well observed!