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Monthly subscriptions aren't bad - they're the solution to removing the avalanche of ads we are inundated by. The user gets to pick and choose which services they want to use.
One of the problems is opening up services to free users so you can keep them captured and squash competition, and at the same time push subscriptions to them via ads constantly.
People definitely need to accept that you can't have it both ways - servers have costs, and either the users pay those costs directly through subscriptions or indirectly through advertising.
Agreed. However, these data collectors and aggregators need to be submit to data privacy regulations and checks and balances on how they use this data. Currently they muddy the waters on how this data is handled and distributed, and in the smokescreen use/sell our data however they want for profit, and our data end up being less secure.
EDIT: Also, who do we trust to perform these checks and balances? Not the government I hope. How can we expect them to be fair when they have access to this data?