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In a quiet suburban neighborhood where minivans outnumber streetlights, a group of women have been ingeniously disguising their love of wine as a book club. While their intentions may be transparent to everyone else, these winos insist that their guise is a stroke of genius. “It’s a sophisticated literary club that explores classic as well contemporary novels, okay? We don’t have a wine problem. We can stop anytime we want!” said club president, Charlotte Chardonnay, as she poured herself another glass of Merlot. “We appreciate literature just as much as we appreciate a glass of wine filled to the brim. Why not combine the two?”
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A lot less women drank back then from what I understand (and similarly it was women that led the movement against alcohol). Even in the 20th century the gender bias was toward men, but it's pretty close to 50/50 in this century.
Whether suburbia independently increased alcohol consumption amongst women is another question, and so you'd need to compare drinking levels between different locations.