this post was submitted on 20 May 2024
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That's when you take a page out of the book of lightbulb manufacturers. On the box, CFLs and LEDs don't show their actual wattage on the front, they write "100w equivalent" because that's how people are used to measuring luminosity.
I find it changing as of lately, as "W equivalent", lumens, and actual Watts get printed on the bulbs' package more often, sometimes even pulsation score or something. This really helps because actual Watts and lumens are quite independent now
Yeah exactly, but to get to that point we needed to message it to consumers as such for ~20 years. Similarly, in OPs example, the 20mg feels similarly to a 40mg, but with half the nicotine - clearly the measurement on the box is being used as a proxy for "how does this feel" (no clue if that has a measurement/is measureable) but could definitely message it similarly