Idk where you are getting your vodka, but low value brands in the US (Ohio specifically for me because oir state liquor board controls the proce of all spirits state wide) cost about $12 for a handle. I would agree that this is too expensive for what it is, but premium vodka like Titos or Grey Goose cost $37 for a handle, which is over double the price per liter, and those are USD, not CAD. Admittedly it has been nearly a decade since i was in an LCBO, but i know Canadian alcohol prices are al2ays higher than American ones, which is why you can't take alcohol north across the boarder.