Same here, generic pop is as far from my taste as possible, and as a mid 30s dude I really came to like her music, it’s like she took the storytelling aspect of country and put it into pop, works really well imo.

Also some funny things about her music and calming voice, like my friend’s few months old baby instantly falling asleep to her music (and refusing otherwise), or my dog also sleeping through hours of drive in my car if Taylor is playing, but getting up if I switch to something harder.

Add to this her immaculate work ethic and (perceived) niceness, being an emotionally healthy person by growing up in a rich, loving and supportive family, writing music about heartbreak and love instead of drugs and sex, dressing like a normal pretty person without oversexualizing herself, etc. I think many parents would be happy if their daughters would listen to music and like an artist like this.