Technology

37691 readers

316 users here now

A nice place to discuss rumors, happenings, innovations, and challenges in the technology sphere. We also welcome discussions on the intersections of technology and society. If it’s technological news or discussion of technology, it probably belongs here.

Remember the overriding ethos on Beehaw: Be(e) Nice. Each user you encounter here is a person, and should be treated with kindness (even if they’re wrong, or use a Linux distro you don’t like). Personal attacks will not be tolerated.

Subcommunities on Beehaw:

This community's icon was made by Aaron Schneider, under the CC-BY-NC-SA 4.0 license.

founded 2 years ago

MODERATORS

[email protected]

100

Elon Musk’s Rebranded Twitter Cuts Ad Prices (www.wsj.com)

submitted 1 year ago by [email protected] to c/[email protected]

32 comments fedilink hide all child comments

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 45 points 1 year ago (1 children)

Things to note:

The company, which makes most of its money from advertising, has struggled to draw new ad commitments under Musk’s ownership in part because brands are concerned about Musk’s approach to content moderation. The advertising industry is also in a slump, and several media companies have begun offering brands discounts.

So it seems like the discounting is an industry wide thing

X also warned advertisers that beginning Aug. 7, brands’ accounts will lose their verification—a gold check mark that indicates their account truly represents their brand—if they haven’t spent at least $1,000 on ads in the previous 30 days or $6,000 on ads in the previous 180 days, according to the email.

And the trusted method of giving advertisers ultimatums for your dying platform lol