With ISP what is really need is Local-loop unbundling but extending to ISPs.
Those that are old enough to use DSL in early 2000, might remember there was a lot of ISPs to chose from. The reason for it was that due to Title II telco companies were required to lease lines to their competitors. When cable started to be popular, ISPs lobbied politicians to categorize it under Title I which removed that requirement. We got Internet back to be categorized as Title II, but this specific rule was excluded and this is what is necessary to bring the competition.
Don't worry, they know now.