All those alarmist “company X will delete your account” is basically that company X implements GDPR rule that you should delete data that you no longer need, including customers who left you.
Hence European companies sending emails to inactive accounts with an information that the account will be deleted unless one logs in once to stop being inactive.
GDPR demands everyone keeping as little data as possible. This is the result of it. And it’s good.
All those alarmist “company X will delete your account” is basically that company X implements GDPR rule that you should delete data that you no longer need, including customers who left you.
Hence European companies sending emails to inactive accounts with an information that the account will be deleted unless one logs in once to stop being inactive.
GDPR demands everyone keeping as little data as possible. This is the result of it. And it’s good.