There are very strict regulations around what is allowed to be in the streets and what isn't. This is what protects us from sloppy companies releasing unsafe stuff in the streets.
Driver assist features like the Autopilot are operating in a regulatory grey zone. The regulation has not caught up with technology and this allows companies like Tesla to release unsafe software in the streets, killing people.
Except Tesla isn't selling them as such. Theid advertisement videos as early as 2016 say "the driver is not necessary, the car is driving itself". This is false marketing in its purest and simplest form: https://www.theguardian.com/technology/2023/jan/17/tesla-self-driving-video-staged-testimony-senior-engineer