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Thanks for the feedback! To be honest, I don't mind using another term. I think "platform" as a term is borderline meaningless, given how many different ways it's used:

• to describe operating systems
• in reference to gaming systems
• as a means for someone to speak
• as a set of political doctrines
• as a reference to specific corporate social media

So feel free to mentally substitute "service" if you like.

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I totally agree on having journalists read this, or if not this, something that breaks them out of any habits they acquired on Twitter.

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Yeah, I agree. The issue I see is that the easy period lasted long enough, and fueled enough careers, that folks will see the fedi and say, "we can do that there, as well", without reflecting on the differences.

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Our conclusion:

"While Mastodon and the fediverse are quite distinct from Twitter/X and other corporate social media, and while these systems present new challenges to researchers, the benefits for both researchers and for the fediverse can be tremendous. If researchers work with instance admins to produce useful knowledge, that work can be adopted by the fediverse, helping to improve a rapidly growing network."