dice

companies want to reach users, so they join Threads.

meta wants to federate Threads because it allows them to claim that they are not a “gatekeeper” under the EU’s new social media law and therefore not have legal responsibility for the content hosted by it.

a side effect of this is that I can view content posted by companies on Threads via a federated instance.

This is not necessarily the corp’s intention or them being generous. it is just a direct result of Meta using the fediverse as a loophole to get around an EU law and how ActivityPup functions.

I don’t actually think that this is an example of EEE because the Fediverse is not more popular than typical social media experiences, nor does it desire to become more popular or take over things like Facebook or Twitter. It simply wants to be a smaller alternative. I really think if it weren’t for the EU, meta would not be federating Threads.

the slight technical competency needed to navigate the fediverse might help keep low-quality users away and mitigate the “summer reddit” effect.