They had a service I paid for. I paid for youtube without ads. Just that. And then they changed prices and made me pay for something that I did not need, YouTube Music. So I canceled.
They had me as a subscriber, they just wanted more money and lost me.
And I block ads. Not specifically for youtube, but for all sites and apps that I can. I use Blockada and most days the number of blocked tracking cookies goes over 1000. Laat 24 hours it is 3426 trackers blocked. Is it really necessary that I am being tracked that much?
I don't think so, and I am not even talking about malware, or crypto ming scripts that will be loaded as ads. Most ads are not checked properly so I have no idea what malicious bullshit I can get on my systems without even asking for it.
If I find something that I use a lot and adds value, I will donate some money. For example, I support some creators on Patreon.
And ads always do their best to be loud and intrusive. And if I have a guest at my house that is loud and intrusive, they don't get invited back. The same with ads.
Remember when ads were just a small rectangle on youtube? You clicked it away and that is it? That was the way. Serve ads in a normal, non intrusive way and I can handle them just fine.
The number of ads per hour of video is higher. And people get addicted to the dopamine fix. Short videos generally will have to be incredibly stimulating to keep people watching.
Your dopamine goes through the rood for 15 seconds or 30 seconds, after that it drops down again and you need the next video to get it higher again and again. In between the videos you get ads, so in the end they lure you into watching a whole bunch of ads.
They optimize their algoritms so they know what keeps you watching. Could be cute puppies, could also be fake news about how everything is somebody elses fault, but they just want to keep you watching. They don't care about the truth, they need your eyes on the ads.
And that is how generations will be ruined.