Supporting small creators that contribute to the creative commons, or free software developers using the money saved! This is like, protesting proprietary stuff, while using the saved resources to support creators that respect our right to reuse/remix instead. I hope that makes sense lol
This is just a bad strawman. People want equality, not titties. Jim Crow is only used as a analogy to show that pushing back on inequalities is a good thing, and "we're just following societal standards" isn't a really good excuse.