The problem with streaming services right now is that the consumer does not know know how long a particular TV series or film is going to be available, so for any media that you would want to watch whenever you want for years to come in the highest fidelity (For example, the 2023 summer blockbuster "Barbie"), getting it on physical media is still the best option.
Asking people to get a dedicated Blu-Ray player in 2024 is a tall order, most people would fair better getting a PlayStation or XBox with disk support instead.