I like 50/50 bread. You get the health benefits of wholemeal bread with the tastiness of white bread. The Best of Both if you will LOL. Costs over a pound now though so I don't buy it so much these days! If I go to Aldi I get their Both In One. It's similar but cheaper. Everything is expensive these days though and Aldi is a bit far for me usually so I stick with the cheap stuff from Tesco most of the time.
I wonder what the other bread is. I think it's Iceland own brand what do you think?
What do you think Mr. Kojima had on his sandwiches?