Explain Like I'm Five

A large amount of angry, angry disillusioned people. I'm culturally close enough to understand a bit, if not 100% of it. There's been a lot of cultural change really fast in the West, and increasingly bad economic conditions for the poor, rural and/or uneducated at the same time. As a result, a bubble of people who are completely reactionary and want to tear down the establishment has formed. Trump just managed to mobilize them.

The part I don't really get is the appeal of the guy himself. It's like they want to inflict him on the people they're angry at, as if he's a weapon and not a leader who will be in charge of them.

Racism. Christian extremism. Both not exclusive to themselves. Both have felt ignored and feed on the the thoughts of being victims due to their "unpopular" beliefs. There is much more to this subject but this is the best I can simplify it.

1. Anti-federalism -- Deep rooted distrust of the Federal Government has been around since the dawn of the USA, though its often been part of the minority.

2. Know Nothing / Native American Party -- 1850s era movement. Protectionist, isolationist, nativist. Originally they popped up as anti-Irish and anti-Catholic, but overall the concept is that immigrants suck. The modern concept is: "I know nothing", about the movement. The overall idea is that even in the 1800s, it was bad to look like a racist bigot, so you'd keep your support for these causes secret. Everyone in the party knows that "the Know Nothings are larger than everyone expects", but no one really knows how big the movement is. And that's the point.

3. America First -- 1930s saw the rise of Fascism vs Communism in Europe with the dawn of the Spanish civil war. The "America First" movement focused on isolationism and even pro-German / Nazi slant mixed with religious fervor. This was pushed by tech-gurus of the time: Charles Lindberg (airplane entrepreneur, first Trans-atlantic flight, etc. etc.), and the Christian Front. (https://en.wikipedia.org/wiki/1939_Nazi_rally_at_Madison_Square_Garden).

4. NAFTA -- 1990s free-trade by Bill Clinton opened up Mexico and Canada as incredible trading partners. However, local industry / local steel lost out as companies started to shop in Mexico for material. As Bill Clinton was a huge pusher of NAFTA, the anti-NAFTA political group consolidated under Republicans. This is likely where the bulk of blue-collar workers is coming from, especially because Trump started adding Tariffs / anti-globalism concepts back to the forefront of American Politics.

Some more recent context:

1. Trump has been building his brand for decades as a very rich, very macho straight-talker. Even in the 80s and earlier, there's a large number of Hotels, Casinos, Resorts, Golf Courses (etc. etc.) that have relatively high reputation among Americans in general with Trump's name.

2. Trump reads from the teleprompter in "another voice", openly showing his disdain for public speaking and the political system. Anyone who has lost faith in the political system loves this. Trump pretends that the teleprompter is forcing him to talk and its all just a "through the motions" thing. Then Trump obviously goes off teleprompter and talks about different concepts, the "real stuff". (Or so goes his branding). This simple trick is enough to get the gist to his followers: don't listen to what I say (because I'm being forced to say this politically correct crap). This means that Trump's true actions are only limited to the imagination of the listener.

3. Trump is playing and leaning into the borne again Christian role. From a religious perspective, the "former enemy / former outsider" coming into religion is a common story and religious love it. Trump was openly a Democrat in the 90s / 00s before switching into Republicanism.

The "bulk" of Trump's political style is Know Nothing + Macho + anti-political correctness.