this post was submitted on 16 Jul 2024
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UK Nature and Environment

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Suntory Beverage & Food GB&I (SBF GB&I), the proud producer of Ribena and UK’s third biggest soft drinks manufacturer, is leveraging AI technology to reveal a remarkable story of biodiversity across a number of its blackcurrant farms this harvest season. The project – in partnership with the Farming and Wildlife Advisory Group (FWAG) South West – reveals the presence of a range of threatened bird species across hedgerows, woodland and grasslands.

Analysing the birdsong across these blackcurrant farms, the project is helping to demonstrate how farm stewardship can go hand in hand with wildlife protection as part of SBF GB&I’s broader commitment to improving biodiversity and supporting its growers as they respond to climate change.

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