I like the idea and presentation, but I feel like he's leaving out an important factor in heat pump technology.
The amount of energy used is based on the change in temperature on each side of the pump. So in a scenario when you'd need to actually heat a room, it will be extremely cold outside. So in order to heat a room, you would need to cool the outdoors by a proportional amount. The thermal mass of the outside air is large enough that you wouldn't actually create a noticeable change in temperature, but the cooler it is outdoors, the harder it is to get the outside condenser coils cold enough to create heat indoors.
I'm pretty sure heat pumps are still more efficient than heat generators when it comes to residential climate control, but the levels of efficiency he's measuring in this demonstration are not typical the efficiency in real-world conditions.