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Europe's sweeping rules for tech giants are about to kick in. Here's how they work
(journalstar.com)
*"The DSA prohibits targeting vulnerable categories of people, including children, with ads.
Snapchat said advertisers won't be able to use personalization and optimization tools for teens in the EU and U.K. Snapchat users who are 18 and older also would get more transparency and control over ads they see, including "details and insight" on why they're shown specific ads."*
Det er i hvert fald et skridt i den rigtige retning det her, skide godt!
*(...)"they're also concerned about the way that platforms work and how they contribute to the negative effects," said Sally Broughton Micova, an associate professor at the University of East Anglia.
That includes looking at how the platforms work with digital advertising systems, which could be used to profile users for harmful material like disinformation"*
Også super godt, at der bliver sat fokus på alt det dataindsamling og profilering der bliver lavet på vores online adfærd.
Jeg er meget spændt på hvor stor effekt det her rent faktisk får. Pessimisten i mig tror desværre ikke rigtig på EU får trukket det her hverken langt nok, eller effektivt nok, ned over "big tech". Men jeg håber de kommer til at gå 110% benhårdt til dem, og forhåbentlig også ednu længere ifht. begrænsning af profilering og dataindsamling end der på nuværende tidspunkt er lagt op til.