this post was submitted on 26 Apr 2024
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YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.

Example:

“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”

Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.

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[–] [email protected] 1 points 5 months ago

This causes more issues when you have to pause to let the video buffer a while before continuing.

[–] [email protected] 1 points 5 months ago

So they'll stop injecting ads in the middle of videos at the worst possible times right?

...

So they'll stop injecting ads... Right?

[–] [email protected] 1 points 5 months ago (2 children)

To be fair, if they are like the example (static silent ads) they would be the least intrusive ads that YouTube ever had. To the point that I don't even mind them. All of YouTube ads should be like this, not annoying, silent, and easily ignored.

[–] [email protected] 1 points 5 months ago

If they switched over to this method instead of the current I would argue an adblocker wouldn't even improve the experience, the problem is that it interrupts my actual content in the middle of the video.

[–] [email protected] 0 points 5 months ago* (last edited 5 months ago) (1 children)

But for people using YouTube to follow textile patterns, photoshop tutorials, repairs, etc. needing to pause frequently while still seeing the full screen is a big deal 😬

I use Ublock Origin and Firefox/DDG's "view here", so I think I'm safe..

Edit: Also, Google is greedy af, so it's def cumulative with existing ads; the article doesn't say otherwise.

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[–] [email protected] 0 points 5 months ago (1 children)

Lol Google is going to die by their own hands

[–] [email protected] 1 points 5 months ago (4 children)

I don't think they will because the competition is too incompetent. I give you two examples:

I'm a subscriber of Nebula, a paid streaming service where educational YouTubers get a better cut and users don't get ads. Those creators almost always fail to promote their Nebula uploads. "Hey guys, new video." And they link to YouTube only. Also they leave their Patreon shout-outs in which is not what I'm paying money for. YouTube with Sponsor Block just is the better experience at this point and I just keep paying for Nebula because I hope it'll get better and I like its idea.

Second example: I try to watch live streaming on the websites of the broadcaster or so. And more often than not it's a shit show: I can't properly pause the streams because they don't support time shifting and bitrate adjustments are also not as smooth as YouTube.

It's 2024 and internet video is over two decades old at this point and yet almost nobody else manages to get their shit together. Companies like Netflix have good tech but their business is completely different, so those compete with YouTube at best tangentially.

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[–] [email protected] 0 points 5 months ago (1 children)

When are they going to put video ads in little boxes all around the primary video content that all play simultaneously?

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[–] [email protected] 0 points 5 months ago (6 children)

Oh noes, another ad I don't see because of ublock! Trollface

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[–] [email protected] 0 points 5 months ago (1 children)

Can we have a YouTube competitor? Pretty please? 🥺

[–] [email protected] 0 points 5 months ago (1 children)

Support PeerTube. It's needing content, and it's a little janky, but it's federated.

[–] [email protected] 0 points 5 months ago (2 children)

I should start submitting videos there

[–] [email protected] 1 points 5 months ago

Yes! Please do!

[–] [email protected] 0 points 5 months ago (1 children)

A neat programming project would be to migrate YouTube videos to PeerTube for content creators. If a YouTuber decides to put their videos on PeerTube as well, it should be as easy as possible.

[–] [email protected] 0 points 5 months ago (1 children)

https://odysee.com/ -- this one is also worth checking out, Louis Rossmann even posts there.

[–] [email protected] 0 points 5 months ago (1 children)

I found Big Clive is posting here. I'm sold, he is the only reason I use YT, so now I can cut that fucking shit off at the neck.

https://odysee.com/

And I am going to check out peertube as well.

[–] [email protected] 0 points 5 months ago (1 children)

The benefit of PeerTube is that it federates, so content can be followed and broadcasted to the Fediverse.

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[–] [email protected] 0 points 5 months ago* (last edited 5 months ago) (1 children)

FFS. /picardfacepalm

Edit: Based on the downvotes, I guess we're all supposed to like having commercials whenever we hit the pause button.

~Anti~ ~Commercial-AI~ ~license~ ~(CC~ ~BY-NC-SA~ ~4.0)~

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