This is the best summary I could come up with:
But they could soon yearn for the halcyon days of shampoo or insurance commercials after being presented with the faces of Rishi Sunak and Keir Starmer.
ITV is considering taking paid ads from political parties for the first time during the upcoming general election thanks to a loophole in broadcasting law.
With audiences increasingly switching off traditional broadcast channels, the UK’s big political parties are preparing to take advantage of the loophole and pay millions of pounds to insert themselves into living rooms.
The media regulator Ofcom confirmed there was no legal ban on political campaigns buying adverts on video streaming services, meaning it is up to the individual streamers and broadcasters to choose their own policies.
One consideration is the high trust that the British public still have for traditional television broadcasters – and whether that would be hurt by taking political adverts.
At the time, the then Conservative culture secretary, Maria Miller, celebrated the court’s decision, saying it “ensures the political views broadcast into our homes are not determined by those with the deepest pockets”.
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