With more and more people affected directly or indirectly by (flash) floods, forest fires and irregular droughts, no amount of “advertising” and “public relation” will assuage mobs of angry/desperate/displaced individuals from seeking irrational forms of justice that could never reasonably make their life whole again for all that was lost.

Moreover, we will enter (have already) a period whereas politicians will find it more and more acceptable to misdirect our woes/anger toward, at first, individuals/groups/corporations/countries unrelated to the causes of climate change as convenient scapegoat. Eventually as things progress (as in decline/worsen/degenerate), they will ultimately find themselves only viably electable by repudiating anyone/anything directly or even barely related to the fossil fuel industry.

Advertising / lobbying is one of their last attempt to avoid accountability.

Nevertheless, advertising and lobbying will never decrease the many real/visible/lived/experienced consequences of climate change.

They've been doing this for the last twenty-five years.

Anyone else remember when the "Oil sands" were regularly referred to as the Tar Sands in the news reports in Alberta through the 90's?

They are merely returning to their old budget after so many years of people doing half of the propaganda for them.

Reminds me of a frank statement from tobacco industry.

Same play book used by all large sectors of economy once they are exposed

I seriously doubt this campaign will have any impact other than reinforcing the views of people who already believe this nonsense.