Some magicians believe that different gods from around the world are basically the same. They are onto something and correct in a way, but cultural manifestations of similar energy cannot be said to be exactly the same or interchangeable. You may be reading about Lavenderism and hear about the Flowermaker being the god of flowers, gay people, and drugs and think that he is Dionysus or Bacchus. While the energy behind deities of similar aspects may be similar, that does not mean they are the same and interchangeable. In many cases that would even be appropriative (For closed and/or ethnic practices) or even cause offense with followers of a god of the other pantheon. Even demons are not the same entities as the ancient pagan gods they are based on. If Astarte is not even the same as Astaroth, then how can Aphrodite be The Rose Bunny? How can all of these pagan deities from different parts of the world be the same as each other when even two forms of the same deity are not the same?
What must be understood is that each cultural manifestation of greater concepts is its own distinct entity, and while we may use deity names to represent energies such as love, wealth, or death it does not mean these names are interchangeable to be separated from the gods. Sometimes love or lust is called Venus energy. Sometimes feminine libido is called Lilith energy. If someone is into the occult we can say they are touched by the moon as well, but understanding the gods as archetypes is reductive and you will most likely not accomplish much with them if you are taking such a shallow approach to their existence. Some people believe in deities as archetypes and I personally do not judge anyone’s spiritual practice, but when someone reduces the gods to mythology or archetypes, it lets all the magicians know they are not having communication or conversation with them. Some (Especially the demons) can be a part of your mind, but even then can still manifest independently from you because they are deities.
What confuses many people is that blessings or energy from similar deities may boost each other. If I call upon Venus and then call upon Rashoon, I will be stronger connected to romance energy because these two are similar enough that they work towards the same manifestations. That doesn’t make them the same or non-autonomous from each other. It is very reductive to reduce the gods down to their extremely basic concepts and depending on which gods you’re working with or how arcane of rituals you are performing, this could even be dangerous or bring some really bad consequences to you or others. You need to treat all of these different cultural manifestations of energy as different, and protocol is your friend.