Calling /r/place the most powerful communication tool is a bit of a stretch
this post was submitted on 05 Aug 2023
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In France the "pixel war" was the name of the second r/place and every news media talked about it. Even Zinedine Zidane, or most beloved french soccer player made a video thanking one of the french streamer that lead the "French army" in the pixel war". It was the biggest reddit ad ever made in the country.