The law makes sense to me. He says, regarding Google, that "Linking is what a search engine does." But Google, as we know, is gleaning information from users, who are its product, to sell to advertisers (for more targeted advertising.)
So, links are not its business. Links are props to attract the product (us, its users) to it, to prepare us to be sold. Like all other businesses (IE, pubs) that have props (IE, barstools), Google should pay for some of its props.