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Volkswagen says its core VW brand is ‘no longer competitive’ (edition.cnn.com)

submitted 11 months ago by [email protected] to c/[email protected]

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“With many of our pre-existing structures, processes and high costs, we are no longer competitive as the Volkswagen brand,” Thomas Schaefer told staff during a meeting at the German carmaker’s headquarters in Wolfsburg, Germany, according to a post on the company’s intranet site seen by Reuters.’

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[–] [email protected] 18 points 11 months ago (1 children)

This is corporate speak for “we are gonna start laying folks off soon”

[–] [email protected] 2 points 11 months ago

Corporate speak for “we’re panicking, we can’t manage to sell any electric cars, we don’t have much time”

[–] [email protected] 12 points 11 months ago

They gentrified the brand. A fucking hippy could afford a minibus in the 70's.

[–] [email protected] 10 points 11 months ago

VW has lost their way. It’s supposed to be the “people’s car”. Not a car for the rich. What does that IDBuzz start at? Over $60k? 🤦‍♂️

[–] [email protected] 9 points 11 months ago (1 children)

Hard to believe when the dealer looked at me with disdain because I thought the GTi was the top model, then proceeded me to show me a Golf R that I could have for only $10k over sticker.

[–] [email protected] 1 points 11 months ago (1 children)

The R series has always gone above MSRP like a number of more limited run cars do.

Frankly I’m disdaining you buying a gti but not knowing the T existed, but like only as a gti enthusiast

[–] [email protected] 2 points 11 months ago* (last edited 11 months ago) (1 children)

My wife is the VW fan. If I'm going to pay Audi money for a VW, it's going to be an Audi.I guess that's probably another problem with VW, they're creeping into the BMW/Audi/Mercedes space while selling you a VW level car.

[–] [email protected] 0 points 11 months ago (1 children)

I’d argue they’ve always done this though, and they’ve made some absolutely amazing cars in the process.

The corrado, the r32 and the golf r

They’re all collectors vehicles for enthusiasts.

I was being tongue in cheek about your statement btw

[–] [email protected] 1 points 11 months ago* (last edited 11 months ago)