Apollo is an app that exists to give a great user experience for reddit.

The official app exists to ensure you get advertising and allow reddit to extract as much personal data from you as possible

Didn't you hear? Christian is a lying, scheming, impossible to work with, dev who they just couldn't possibly work out a deal with.

It is not super clear whether Christian would have sold Apollo to Reddit. I know he mentioned them buying it from him for $10 million, but he has also said that he wouldn't sell Apollo to someone who was just going to mess it up because he cares about it. Reddit would have definitely made it a shell of what it currently is.

He was pretty much asked this question in a recent interview.

NP: If they’d offered to buy the app from you, would you have sold it to them?

I guess it depends on the stage. I mean, I’m just some guy, so if the number was high enough, sure. Absolutely. At the stage where it was clear that they weren’t interested in having third-party apps around anymore, just because of the pricing and some of the API changes around explicit content or whatnot, if that was the point where they said like, “That being said, we would like to maybe work with your user base or take your user base and figure out a way to make them happy in the context of the official app and work with you and your app through an acquisition,” I honestly would have listened to that.

Prior to that, it would have had to have been a pretty good number, just because I love building Apollo and being so in touch with so many people through the community. It would have to be a big number, losing such a big part of your life and what you do every day. There’s an emotional penalty to losing that is hard to quantify with money, as superficial as that sounds.

They don't see a problem with their own app, so why would they? They're killing the 3rd party apps so they can have more control over what the user sees (ads, gold, avatars and anything else they can make money with). They can do that with the official app (which was already a 3rd party app they purchased), no need for Apollo or any other 3rd party app anymore. They feel like their user base is big enough that it will sustain itself without the 3rd party apps bringing in free users.

They bought alien blue awhile ago and butchered it. New Reddit is horrible. Even on old reddit the sidebar is in the way (an extension can hide it). They're just not good at this. (And maintaining two apps is more cost than one.)

I mean, I think the best move was to require users to buy a private API access key subscription. But requiring Apollo or Sync users to buy an API key from reddit probably violates Play Store and Apple Store terms of service and would just get the Apps banned.

So po-Tay-to, po-TAh-to...

It would've made the users happy, but ultimately Apollo is not profitable for Reddit. It would need to be retooled and redesigned to extract data and push advertisers. as a free version...

Of course, Reddit could sell it as a "$2/mo Premium Reddit Experience" app that keeps what it is. And I'm sure there's a ton of folks that'll pay the benefit of that, particularly mods and power users.

Apollo's paid subscriber base is 50K. Assuming they maintain that, it's $1.2M/year revenue. The question is.. is that worth it to a billion dollar company? To maintain and support all that?

My gut would say 'yes'. Although goodwill is unquantifiable, keeping the community of volunteers placated is an investment in Reddit's longterm health. Same reason the Mafia bought turkeys for uninvolved neighborhood families on Thanksgiving - so they'd look the other way when shady happenings go down.

But Reddit doesn't want to spend money on turkeys. So we'll see how well that works out for them. I'm not optimistic.

Cheaper to nuke them, I guess.

I can't speak for Apollo users, but as a user of Infinity and Slide, one of the best features was no ads

Spez is running a kingdom and sometimes the king goes mad and does dumb shit to establish authority. This episode felt like that, especially with how they talked down to the dev about it being unoptimised or some crap.

They don't want to maintain two apps, and the quality of the app isn't a priority to them. They just want to remove competition so that they have full control.

I think it's a move to monetize but without any mindful strategy whatever to utilize the strength of the platform or to maintain the integrity thereof. In other words "Elon did it so we do it too" .

I would imagine that they would consider purchasing an existing client if they hadn't already gone out and developed their own.