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YouTube’s ad blocker crackdown isn’t just annoying, it could be illegal in Europe
(www.theverge.com)
this post was submitted on 07 Nov 2023
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This is the best summary I could come up with:
As YouTube tightens its restrictions on ad blockers, privacy advocates in the European Union are betting that government regulations can put a stop to the crackdown.
One privacy expert, Alexander Hanff, filed a complaint in October with the Irish Data Protection Commission (DPC).
Hanff argues that YouTube’s ad blocker detection system is a violation of privacy — a charge Google denies — and illegal under EU law.
The European Commission seemed to reverse its stance in a proposed reform of its privacy law in 2017, stating that website providers should be able to check whether a user is using an ad blocker without their approval.
Patrick Breyer, a German digital rights advocate and member of the European Parliament, writes on Mastodon that “YouTube wants to force us into surveillance advertising and tracking with an anti-adblock wall.” Breyer says he is also asking the European Commission about the legality of ad blocker detection systems under the ePrivacy Directive.
It’s a bit too early to tell how the commission will respond to Hanff’s challenge, but the outcome likely won’t result in any changes to the existing system for those of us in the US.
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