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lateral thinking with withered technology
(newsletter.bijanstephen.blog)
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Well, I would say this is not the only reason (though it is part of it), company has to also develop an internal culture where people can be creative. I am currently working in a company (general software dev, not gaming industry), which retain employees for long term, but they haven't developed a culture of creativity, so most people don't bother going out of the way.
One of a very famous example of company culture these days (from anecdotal reports) is Google, apparently you are rewarded for making new stuff, but not for improving / fixing / maintaining existing one, which is why they keep making new stuff and abandoning older one.