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Nokia was way more dominant in the phone market than Toyota in the automotive industry. Yet, when it was time to jump on the new technology that everyone else was jumping on (android), they fell into the sunk cost fallacy and stood by their own, outdated tech (symbian). That promptly got them bankrupt. Toyota may still change its course, but if they wait too long, they are going to end up just like Nokia did.
That's a far better comparison than other offered. Nokia failed not because Symbian was outdated, but because they tried to have too firm of a grip on it and it didn't evolve fast enough. But yeah, I can see that happening if Toyota decides not to share their tech with others and hydrogen doesn't end up being wide spread as a result of it. Not sure if they'll go bankrupt but still. Honda once almost did when they went all in on Wankel engines.