Or trying to bump their stock by adding the latest buzzword (AI) to a public release.

I know sometimes corpos will focus group / workshop ideas by just putting an announcement out and seeing how it goes, seems like usually for something negative. If it doesn't explode on social, then you're safe to proceed. It's a risky strat, though, because sometimes it goes bad, like really bad and you catch a bunch of really awful PR and become known as being the burger joint that day trades the dollar menu.