lately I've been interested in the conservative obsession with hating starbucks and found this
this post was submitted on 20 Feb 2024
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Yeah, construct a narrative of Starbucks standing its ground in support of queer people, hoping that narrative supplants the growing public conception of a union-busting Israel-supporting corporation. By and large no news sites write articles to be informative, there's no such thing as investigative journalism anymore, if they're publishing something it's because someone paid them to or they have a material incentive themselves.
It's all conjecture based on what I know about past mass marketing campaigns and a general vibe I get when I feel something's trying to manipulate me. But as awareness marketing became saturated, as insecurity marketing became saturated, corporations started leaning more heavily into identity formation. Which itself is becoming saturated, and I think socially we're experiencing the effects of that aspect of humanity getting enclosed and co-opted. The anti-woke shit seems at least partially like a runaway effect of it.
Tbh the Bo Burnham social brand consultant sketch captures the vibe pretty well.