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Jakob Nielsen is betting it all on gen AI (web.archive.org)

submitted 9 months ago* (last edited 9 months ago) by [email protected] to c/[email protected]

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This is not so much about a particular post but rather to document Jakob Nielsen's relentless generative AI boosting.

His weekly updates are so saturated with AI subject matter and every image is AI generated they are unreadable and I can only assume the text is AI generated as well. It really doesn't matter if it isn't, in fact, because he's demonstrating in real-time how damaging the AI aesthetic is to a brand.

He also seems to be mentioning his 40 years of expertise a lot more, which might be a reaction to some negative feedback. I want to dig deeper, but I don't like the feeling that I'll have to read generated stuff carefully.

His latest newsletter triggered this post because he links to a terrible AI generated song he made (with the line "Jakob Nielsen with UX fame, forty-one years, still in the game") and spends most of the newsletter talking about the process.

https://www.youtube.com/watch?v=bYt12jr5yUY

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[–] [email protected] 8 points 9 months ago (1 children)

He also seems to be mentioning his 40 years of expertise a lot more, which might be a reaction to some negative feedback. I want to dig deeper, but I don’t like the feeling that I’ll have to read generated stuff carefully.

I don’t know anything about this dude beyond what I just read on wikipedia but a guy like this spruiking AI is probably just grasping at straws as he is swept downstream away from relevancy.

[–] [email protected] 7 points 9 months ago

he's the "Nielsen" of Nielsen Norman Group where "Norman" is Donald Norman of The Design Of Everyday Things fame.