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They've always been around in some flavor or another, but they (like many once niche shticks) blew up with the internet.

spitball Cliff Notes: "I'm not an American citizen bound by American laws, I am an American National born on US soil. I have a right to travel, which I am doing in my conveyance (vehicle) therefore you cannot apply driving laws to me for I am traveling, not driving." Basically, they think there's a secret set of laws/combination of laws that allows them to exist "outside" of the system without engaging with it's various parts (usually driving/car reg laws and taxes, but can include things like debt, court, etc)

extra nutter cliffnotes: "The name in all caps on your birth certificate is a corporation/strawman/legal fiction owned by the US govt via which you interact and do business with the govt, whereas your true name is your first and last with only the first capitalized as proper English grammar dictates. Taxes and other govt business are not done with me John Doe, they are done with the corporation of JOHN DOE, and I as a (American National/free man/pick a term) am not responsible for the tax obligations or other legal business the corporation of JOHN DOE has with the government."

TLDR Cliff Notes: "I can not be bound by American laws because I never agreed to be governed by American laws."