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Claiming there's savings just isn't true in reality. If they came out and said it's to help reduce energy consumption to save the planet I'd be all in, and I'm still in for this, but it just makes it hard to fully support with the gaslighting as you aptly put.
Part of the problem is that most people who would need convincing of this will immediately turn away as soon as they hear "save energy" or "save the planet" as they see these efforts as nuicanses and a vie for control. The second you frame it as "what's in it for you," they immediately start to listen. Look at what happened with solar panels once they crossed the magic threshold of affordability and actually functioned as a cost saving method. A third of the houses in my neighborhood have them installed now. The only reason I don't is because I'm currently paycheck to paycheck, and my local power company is also doing a killer job of sourcing solar and other renewables.
It would be nice if they occasionally spent time making and enforcing stuff like this for the 7 or 10 corporations that cause most of the climate change problem. Asking all the citizens to spend and extra $1000 when they replace their water heater is just limate change theater.
I think you maybe responded to the wrong person or didn't respond to the OP. My post was about how to convince people to buy in, whereas yours seems to be focused on the big businesses and how they're not being held to the same standard. Though, the overlap here is basically what I originally said: frame it as cost-savings for the businesses or something else in it for them and they'll start doing it with or without regulation.