this post was submitted on 08 Feb 2024
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[–] [email protected] 47 points 9 months ago* (last edited 9 months ago) (3 children)

I work at an MSP and while it wasn’t LastPass, when you search “Microsoft Authenticator” in the app store there’s a similar looking Authenticator app that’s also blue, and because it’s an ad it shows up first. Had a user install that and was confused why they weren’t able to get MFA working.

[–] [email protected] 49 points 9 months ago (2 children)

Ah, this one:

It’s by design!

Either buy ads for your own brand…

…or someone else will:

[–] [email protected] 48 points 9 months ago (2 children)

Ads in these app stores are a fucking cancer. If the search query is an exact match with the app name, the sensible thing to do is make that app always come first. I guess that won't pay the bills though.

[–] [email protected] 24 points 9 months ago

They only take 30%, they need the ads(!!) :’(

[–] [email protected] 5 points 9 months ago

I refuse to search in the App Store for this exact reason. Search on Google gives me the direct link to the App in need.

[–] [email protected] 8 points 9 months ago

That said, if you're searching for LastPass, getting 1password as a result is better.

[–] [email protected] 27 points 9 months ago* (last edited 9 months ago) (1 children)

I recently ran through an MFA enforcement campaign and had to build that app into my instructions. "Make sure it's the Microsoft authenticator, not the first result in the paid ad slot" because so many people were installing that app. I do deal with pretty low levels of tech savvy, but still.

[–] [email protected] 2 points 9 months ago (1 children)

The word for “savvyness” is “savvy”. It is both an adjective and a noun.

[–] [email protected] 6 points 9 months ago

Hade a user doing the same thing, orr a couple of users.. apple just works, yeah sure