There's another type of citogenesis going on with articles and internet comments. Writers look to social media to see what people are talking about / what will get engagement. Internet commenters talk about the article taking the points that strike a chord. Writers see what the users are talking about and write about that. Internet comments react. Writers see the comments and publish accordingly. Rinse. Repeat.

Some iterations later people have piles of articles to point to as proof. The articles have been repeating back their own words written by someone else with ostensible credibility because it's been published.

A major problem aside from that itself is internet comments need to boil everything down to simple one liner takes. The world isn't simple like that. People could do long form investigative journalism. And then the internet comments would boil it down to a single easily digestible take that washes away all analysis.