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As some of the article's comments say, the answer is probably the simplest: IBM.
IBM said they'd let Red Hat operate independently, but it was a matter of time before some of that corporate "culture" (aka stock-driven decisions) started showing through.
Hopefully the employees themselves aren't slowly sinking into the IBM workload. I think a lot of them intentionally left IBM for Red Hat specifically because of the ideological difference.
IBM wants to userp Canonical as the Windows of Linux.