this post was submitted on 26 Jan 2024
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Electric Vehicles

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Despite the bad press, half of America is still considering an EV or hybrid car — they just want them to be cheaper (www.businessinsider.com)
submitted 9 months ago by [email protected] to c/[email protected]
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Claims that electric vehicles don't have enough demand may be overblown.

A new study from GBK Collective, published Thursday, found that half of the more than 2,000 US car consumers they interviewed were considering either an electric or a hybrid car for their next vehicle purchase.

This far outweighs the current ownership trends found in the study. Only 14% of those surveyed already own a plug-in or hybrid vehicle of some kind. It's another piece of evidence of a huge opportunity for EV manufacturers to home in on the needs of these green car-curious consumers.

"These are not the same kind of customers who created the initial EV market," GBK President Jeremy Korst told Business Insider in an interview.

…

"These are later adopters, and because of that, they're not as driven by innovation or even design," Korst said. "They have more functional needs, and they're much more pragmatic and thinking about the total cost of ownership both in price and in effort, like, 'how do I charge so what's that going to take? How much time is it going to take me?'"

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[–] [email protected] 4 points 9 months ago (1 children)

  • If the charging infrastructure is as universal and as reliable as gas stations, so whenever the landlords want to make sure all the parking stalls have at least Level 1 charging

  • What about better public transport, I'm ready to stop putting money into an "asset" that depreciates at $300 per month, while the debt jacks up interest fuck me the depreciation on a car makes the interest look like a reasonable tip to your server

  • And yeah, twice, the batteries should be swappable, they can be semi-permanent but assume a 2-year replacement time with a standardized installation, fuck paying $45,000 for a really fast cellphone that stops working when the battery does and replacing the battery means ripping the glue apart and the car is never right again. They have to be AT LEAST as swappable as engines.

[–] [email protected] 1 points 9 months ago

Well we have Nio and CATL ramping battery swap, but wouldn't you know it.. They are under tariffs.. Oops