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Why are we all talking like corporate copyright lawyers or marketing ghouls, using these explicitly commercial terms 
I'm disappointed by the ease at which "IP" rolls off my tongue. I mean, most of the fiction and entertainment we surround ourselves with are more soulless corporate slop than art, but still
Thanks I hate it. Franchise is capitalist jargon in this context: the commercial licensing sense is from 1966.
loosely connected video game installments with shared gameplay elements but no broader shared fictional universe were invented way after that. they are also a product of capitalism, and the model was assuredly influenced by the franchise concept
is there a pre-capitalist literary device that corresponds? I can't think of one
I just wish there was a word that didn't also make me think of fast food chains