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this post was submitted on 20 Jan 2024
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I don't really know either but my son definitely knows.
Somehow Mr. Beast vacuums kid's brains into a mind sucking vortex that has landed Mr. Beast as one of, if not the #1 most subscribed YouTuber in existence.
Perhaps that also makes him the highest earning YouTuber as well, because the guy is seemingly just giving away insane $ figures at every turn yet always has more.
Mr Beast uses the revenue he got from YouTube views and donates them. Which he then videos and create more revenue. Not a bad business model if you ask me. He wasn't even rich to begin with. His assets and wealth all started from YouTube.
And also makes videos comparing luxury yachts, so, yaknow.
For companies, it's free PR. "Mr Beast donates thousands of turkeys for thanksgiving!" - all of the them brought to you by [company], because they really care about you, for realsies!
And, according to some videos, most of his challenges are setup for a specific person to win.
Yeah that seems like a smart business model. Something about his style makes this work... I don't think most people could pull it off.