The crazy thing is, you would probably want to name it something direct and memorable like LINUX APP STORE to market it to the masses. Have a tag line like “it’s all free!” or whatever.

In the Super Bowl (no affiliation to c/superbowl) commercial, we’ll hear some grandma questioning whether the things on her new laptop were free from restrictions or free from cost, and her jock grandson will look right into the camera and say “yes!”